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Dear outstandingly useful newsletter sender, please lighten my load.

Posted: June 14th, 2011 | Author: | Filed under: Uncategorized | 2 Comments »

Picture credit: ^riza^

Dear outstandingly useful newsletter sender,

Please forward another newsletter right away; I can’t get enough of your brilliant words.  Your ideas brighten my world and lighten my load.

The best thing is, everything I’ve learned from you is actionable.

It’s true, as soon as I’ve read your e-mail and had a little think about it over a mid-morning Malibu and two custard creams, I take your advice and spread it all over my business.

And you know what?  Your suggestions work.

Not only is your e-mail newsletter a flamin’ good read, it contains mouth-watering chunks of nourishment that make life easier.

Sometimes it arrives through the last crack of time.

I’m stuck on a problem.  I just don’t know what to do with myself.

The teabags of inspiration ran out and the caddy’s empty.  I’ve rummaged through the bin and found used ones, re-brewing and re-squeezing ‘till out drops the last fag end of flavour and there is no more.

Then I hear from you; your latest newsletter makes itself at home in my inbox.

Before it gets too comfortable I whip it out, devour it, and the colour returns to my cheeks.

I’m revived, revitalised, and revved up.

I’m ready to rule the world again.

Yours in appreciation and delight,

The Get Seen Thing.

Picture credit: ?C?vin ?

If only your company newsletter could work this kind of magic.

Build it around soothing your customer’s pain, lightening their load, and helping solve their most pressing problems and it’ll be well on its way.

I’ll be back in the next post with another spectacular tip to nourish your company newsletters, and it won’t cost you a Euro.

You can find the first part of this devilishly desirable series here.

‘till then, thanks very mucho for reading and …. “Get Seen and Prosper!  And please do leave a comment.  I’d love to hear your tips and ideas for writing better newsletters that connect with your customers.

Do type a quick comment, I’d love to read your thoughts.

Much love, Ian.

Ian Aspin


2 Comments on “Dear outstandingly useful newsletter sender, please lighten my load.”

  1. 1 getseen.tv » Blog Archive » How to make your company newsletters smell like freshly baked bread, not horse turds. said at 9:18 pm on June 14th, 2011:

    [...] I’ll be back in the next post with another tasty tip, and at a price you can afford.  (Oh, here it is! “Dear outstandingly useful newsletter reader, please lighten my load“.) [...]

  2. 2 Brielle said at 11:25 am on July 27th, 2011:

    J’aime vraiment votre article. J’ai essaye de trouver de nombreux en ligne et trouver le votre pour être la meilleure de toutes.

    Mon francais n’est pas tres bon, je suis de l’Allemagne.

    Translation –
    I really like your article. I tried to find many online and find yours to be the best of all.

    My french is not very good, I’m from Germany.


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